The Story Behind My Work
Hi, I’m Sherka Wallace.
My journey into coaching and entrepreneurship began long before I ever earned certifications or launched programs it started in the heart of St. Catherine Parish, Jamaica, where I was born and raised by my incredible mother.
We didn’t have much. Growing up in a poor single-parent household meant there were plenty of struggles, but what we lacked in material things, we made up for in love, resilience, and faith. My mother worked tirelessly to give me the best life she could. She never once gave up, no matter how heavy life felt. She often called me her “indourance” a word she used to remind me that strength and perseverance lived within me, too.
Those early lessons stayed with me. They taught me that believing is seeing. That no matter how difficult life looks, if you hold on, stay focused, and refuse to give up, you can create something greater for yourself.
As I grew older, I carried this truth into my own life. I know what it feels like to chase goals, juggle responsibilities, and still feel like something’s missing. I’ve walked through seasons of overwhelm, times when clarity seemed far away, and moments when structure felt impossible to hold onto. Those experiences didn’t break me; they shaped me. They showed me that true success isn’t about hustling harder; it’s about building balance, alignment, and freedom that lasts.
That’s why my work is more than coaching. It’s a mission. I help ambitious women and professionals quiet the noise, simplify their path, and rediscover their inner confidence. Through coaching, strategy, and mindful guidance, I support my clients in creating lives and businesses they genuinely love, not just ones that look good on the outside.
I’ve also invested deeply in my own growth so I can serve with integrity and expertise. I hold credentials as an Associate Certified Coach (ACC), Coach Training Alliance (CTA), and Positive Psychology Coaching Certified (PPCC). But beyond the titles, what matters most is creating a safe, empowering space where my clients feel seen, supported, and inspired to move forward with courage.
Today, I empower women and professionals to unlock financial confidence, career growth, and entrepreneurial success, all while staying grounded in balance and purpose.
Because thriving doesn’t mean burning out. Thriving means building a life that feels like home.
Align Your Life & Business
I believe alignment is the foundation of success. That’s why I created a free guide to help you get started.
Download the Free GuideYour Wealth Journey Starts Here
My starter kit gives you the tools to build credit, protect your money, and invest with confidence.
Explore the Starter KitI believe in...
Sustainable Growth
Growth that feels sustainable, not rushed.
Simple Systems
Simple systems that support freedom.
Empowerment
Empowerment through clarity and action.
Community Work
GIRLS FOR A CHANGE
Coach teen girls on project leadership and social change.
THE RUBY
Host/workshop around empowerment or entrepreneur topics.
WOMEN'S BUILDING
One-on-one coaching in budgeting, credit, and action planning.
My Heart Project: SoulQuote
Alongside my coaching work, I created SoulQuote—a mindful daily quote app designed to bring peace, clarity, and encouragement into your pocket.
SoulQuote isn’t just an app; it’s a sanctuary of words. Each day, it delivers a handpicked quote to help you pause, breathe, and reconnect with your inner wisdom. Whether you’re moving through a hard moment, seeking inspiration, or simply wanting to start your day grounded, SoulQuote is there to guide you one word at a time.
Why I Created SoulQuote
In a world full of noise, I wanted to design something simple, soothing, and intentional. SoulQuote was built for seekers, dreamers, and everyday individuals who crave a little grounding in the midst of busy life.
For me, SoulQuote is more than technology—it’s an extension of my mission: helping others find alignment, balance, and soulful clarity in both life and business.
What Makes It Special
- Minimal, distraction-free design
- 180+ curated quotes for healing, growth, and reflection
- Journaling space to capture insights and keep your favorite words close
- Gentle “reset moments” you can turn to anytime